Market and Readership

Opportunity
Omaha is a growing market with a population of over 877,000 The World-Herald is Nebraska's largest daily newspaper and Iowa's second largest. It has the second largest combined 7-day newspaper & internet readership among America's top 80 tv markets.

Expansion
Omaha is growing by 6,000 new homes a year.
In 2011, 4.2 million passengers arrived or departed from Eppley Airfield.

Innovation
Omaha is ranked ninth among "Best Cities for Data Centers" (Information Week, 2008).

Primary Market Area Reach
Households: 267,426

Core Based Statistical Area Reach
Households: 340,739

Retail Trading Zone
Households: 395,551

Designated Market Area
Households: 425,109

68-County Reach
Households: 789,381

Circulation Strength
Home delivery area spans parts of three states (Nebraska, Iowa and Missouri). At the heart of The World-Herald newspaper market is the Omaha metropolitan area, which is the country's 58th largest CBSA. For more detailed information and readership maps call today. Omaha World-Herald Advertising 402-444-1475

Monday through Friday
Iowa, Nebraska, Sunrise, Metropolitan
Click here for Monday through Friday Distribution Maps

Saturday and Sunday
Iowa, Nebraska, Sunrise
Click here for Saturday and Sunday Distribution Maps

Retail Advertising
402-444-1421
Classified Advertising
1-800-694-5455
National Advertising
402-444-3114
Online/digital Advertising
402-444-1018
Digital Ad Transfer Group
402-444-3134, 444-3137
General Information
402-444-1000