Neighbors in the Benson neighborhood don't want the landmark Louis Market sign to land in a scrap heap.
A Facebook campaign by bensonnebraska.com asks people to sign up to help find a way to repurpose the sign, about 30 feet high.
“We're in an early stage, but that sign is such an icon of Benson,” said Kurt Goetzinger, president of the Benson Business Association.
A Bucky's gas station is planned for the site of the old grocery store, which opened in 1957 at 5718 Northwest Radial. It closed last year.
Some residents, who had hoped for another grocery store on the site, have objected to the gas station plan, fearing increased noise, traffic and light pollution.
Kurt, a longtime resident of the area and owner of a public relations and advertising firm, said the Louis sign is a symbol of the neighborhood. Perhaps, he said, it could be retrofitted as part of a “Welcome to Benson” sign.
The resurgent Benson area bills itself “Omaha's historic arts and entertainment district.”