If you are someone who wants to get into the Benson Beer Fest for free for life, the organizers of this year's festival have a deal for you.
During the neighborhood's second annual beer festival, which will take place Saturday in downtown Benson, patrons will have the opportunity to get the festival's logo permanently tattooed on the body part of their choice. The $60 tattoo featuring a beer mug emblazoned with the words “Benson Beer Fest” will grant free access to the festival forever, said Alex Diimig, manager of Jake's Cigars and Spirits, which, along with Krug Park, is sponsoring the event.
Diimig said he personally wasn't planning on getting a Benson Beer Fest tattoo.
“I'm going to get in free for life anyway,” he said.
Time will tell whether anyone else does; Diimig conceded that the tattoo was a big commitment, even if it was a good deal.
Regardless of tattoo status, those who attend will be able to sample hundreds of beers from more than 75 different breweries, including New Belgium, Anchor, Odell, Ska and Funkwerks.
Regional breweries will also be well-represented: Lucky Bucket, Zipline and Schilling Bridge will all have a variety of beers available, as will Infusion and Benson Brewery, both of which are scheduled to open brick-and-mortar breweries in Benson later this year. Around 20 homebrewers will also offer assorted beers, which aren't often available in large quanties to the general public, said Dustin Bushon, co-owner at Krug Park.
“You'll never have those beers again,” he said.
All in all, the festival will offer about twice as many beers as last year, he said. Organizers expect attendance to increase this year, too. Last year, Diimig said, they expected about 500 guests and more than 700 people attended. This year, they're planning for at least 1,000 people.
Food from neighborhood restaurants Lot 2 and Baxter's will be available, and the Benson Brewery will offer a sneak peek of its forthcoming gastropub-style fare, Diimig said. The festival will also offer non-beer-related activities including mini golf and a dunk tank.
Contact the writer: